Selling a Business: What Does It Cost, and Which Model Should You Choose?

What does it actually cost to sell your business? The answer depends entirely on which model you choose — and the difference can run into hundreds of thousands of kroner on a larger deal.

The most common pricing models

Broker commission

The classic model at many business marketplaces: the broker takes a percentage of the sale price, often combined with a smaller fixed fee. The higher the business sells for, the more you pay — regardless of whether the broker's effort genuinely matches the amount.

Hourly rate

Typically used for defined tasks, e.g. drafting a single agreement, rather than the whole sale process. Advantageous for smaller tasks, but can become unpredictable for a long, complex process.

Fixed one-off fee

You pay one set amount to list the business for sale — regardless of what it ends up selling for. This is the model we use ourselves: no commission, no follow-up billing.

What does it cost with us?

• Standard (DKK 699): For you who want to run the sale yourself — full listing, direct contact with buyers.
• Premium (DKK 999): Featured listing, full document package and the option of an anonymous listing.
• Advisory & Mediation: Individual price depending on the business's size and complexity — includes everything from the Premium package plus personal negotiation assistance.

See the full overview on our pricing page.

Why isn't a commission model always best for you as a seller?

A percentage-based broker commission can sound reassuring — "we only earn if you do" — but it also means a larger share of your sale amount goes to the broker, the better the deal is for you. With a fixed amount, you know from the start exactly what it costs, regardless of whether the business sells for 1 million or 10.

What does professional advice cost on top?

If you need help with parts of the process — negotiation, due diligence, or a legal review of the transfer agreement — it can be added separately, without you having to commit to a full broker package. See what's typically included, and when advice pays off.

Which model fits you?

• Is the business small and manageable, and do you have the time yourself? The Standard or Premium package is often enough.
• Is the business large or complex, or do you lack the time to run the process yourself? Consider Advisory & Mediation.

See the full pricing overview, and find the package that fits you: Go to pricing, or create your listing directly.