Can You Sell Your Website Privately to a Company? Here's How

Have you built an income-generating website — a blog with ad revenue, an affiliate site, or a simple information site — as a private individual, without setting up a company around it? Good news: you can absolutely sell it directly to a company, without needing a business registration or a middleman. But there are a few things you should have in order first.

Do I need a business registration to sell?

No, generally you can sell a one-off website as a private individual without having your own business registration (CVR number in Denmark) — it's a one-time transaction, not an ongoing business activity. If you've run the site as part of a more regular income over time, though, it may be worth clarifying with an accountant whether a business should already have been registered around it, and how that affects the sale itself.

Should VAT be added to the deal?

If you're selling as a private individual without a business registration, the deal generally falls outside the scope of VAT law — you don't charge VAT, because you're not running a VAT-liable business. If you're unsure whether your situation falls under the rules for business activity, you should get it clarified with an accountant before receiving payment — it's cheaper to ask first than to fix it afterward.

What should a buyer-seller agreement for a website deal include?

• Exactly what's being transferred: The domain, the website itself (code, theme, content), associated accounts (hosting, email, social media, ad accounts), and any customer list or subscriber database.
• Payment terms: When and how payment happens — and in what order payment and access transfer take place, so neither party carries the entire risk.
• A guarantee on the figures: That the traffic and revenue figures you've provided are accurate to the best of your knowledge.
• Transfer date: When access, DNS and accounts actually change hands.

How to handle the transfer practically

Because there's often no physical handover involved — only passwords, DNS settings and account transfers — it's especially important to agree on the order of things: most sellers want payment before actually giving up access, while buyers often want some assurance that what they get access to matches what was described. One solution is to split the payment — for instance, part at signing and the rest once the transfer is confirmed complete.

Why do companies often buy from private website owners?

Companies often acquire individual websites to expand their own content footprint, strengthen their SEO presence within a niche, or simply because the site already has traffic and a Google ranking that would take a long time to build from scratch. That makes private website owners attractive sellers for companies looking for a shortcut.

Frequently asked questions

Do I need to set up a business to sell my website?

No, as a private individual you can sell a one-off website without registering a business — it's a one-time transaction, not an ongoing business activity.

Do I need to charge VAT when I sell to a company?

If you're selling as a private individual without a business registration, you generally don't charge VAT. If you're unsure about your specific situation, ask an accountant before receiving payment.

How do I make sure I get paid before I hand over access?

Agree on the payment order clearly in advance — for instance, a partial payment at signing and the rest on confirmed handover, so neither party bears the entire risk alone.

Ready to list your website for sale? Create your listing here, or read more about what to have in order in our guide on selling your website or domain.