Websites and domains are often sold differently than a traditional business. There isn't necessarily any staff, inventory or a physical address — the value lies in the traffic, the content, the income, and the domain itself. That changes what a buyer looks for, and what you as a seller need to have in order.

What's the difference between selling a website and selling a business?

If you're selling an income-generating website — say, an affiliate site, a subscription service, or an information site with ad revenue — the valuation is mainly about traffic, earnings, and how dependent the site is on a single traffic source. There's rarely any staff or physical assets to transfer, but the technical handover (DNS, hosting, accounts) is a bigger part of the process than in a typical business sale.

What should you document before listing it for sale?

  • Traffic data from Google Analytics or similar, going back at least 12 months
  • Revenue sources and their size (ads, affiliate, subscriptions, sales)
  • The domain's age and any history (has it been moved, ever penalized by Google?)
  • Which accounts come with it: hosting, email, social media, ad accounts

What's the difference between selling just the domain and the whole website?

A domain with no content is rarely worth much on its own — and there are actually specific rules for when you're even allowed to sell a bare .dk domain. Read more in our guide on the rules for selling .dk domains. If the domain has a working website, history and ideally organic traffic, on the other hand, that's a completely different — and typically far more valuable — deal.

How do I set the right price?

For income-generating sites, a multiple of monthly or annual net earnings is often used, while bare domains (with no content) are valued based on factors like length, keyword relevance, age, and any previous sales of similar domains. See our guide on valuing a website or domain for a more detailed walkthrough.

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Frequently asked questions

What's the difference between selling a website and selling a business?

There's rarely any staff or physical assets to transfer with a website — the value lies in traffic, content and earnings. The technical handover of DNS, hosting and accounts, however, takes up more of the process than in a typical business sale.

What should I document before listing my website for sale?

Traffic data from Google Analytics going back at least 12 months, revenue sources and their size, the domain's age and history, and an overview of which accounts come with it, such as hosting, email and social media.

Is a bare domain with no content worth as much as a working website?

No. A domain with no content is rarely worth much on its own, and there are actually specific rules for when you're even allowed to sell a bare .dk domain. If the domain has a working website with history and traffic, on the other hand, that's a far more valuable deal.

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