If you're selling your business, you're facing one of the biggest decisions of your business life — and likely a process you'll only go through once. This guide gathers the whole journey in one place, so you can go directly to what's relevant for you right now, whether you're in the early consideration phase or already negotiating with a buyer.
1. Before you list the business for sale
A good business sale starts long before the first listing. This is about understanding when the time is right, and what the business is actually worth.
Timing and preparation
- When is the right time to sell your business?
- How long does it take to sell a business?
- 10 mistakes to avoid when selling your business
Valuation
- Business valuation: How to find the right price
- How to calculate a business's value step by step
- Goodwill in a business sale: The full guide
2. Sell your business — yourself or with help?
One of the first choices you need to make is how to approach the sale: entirely yourself, with professional assistance, or something in between.
- Sell your business without a broker: how to do it yourself (currently in Danish)
- Do you need a business broker? How to know if it's worth it
- Selling a business: What does it cost, and which model should you choose?
3. Get the business ready for a buyer
Whether you sell yourself or with help, the business needs to be presented so a serious buyer can assess it quickly and confidently.
- How to prepare sales materials that get buyers to respond
- Confidentiality agreement (NDA) in a business sale: What it should contain
- The significance of company structure when selling your business
4. Negotiation and the legal documents
Once a buyer is found, selling a business enters its most technical phase — with a range of documents, each with its own function.
- Letter of intent (LOI) in a business sale: What it should contain
- Due diligence in a business sale: What gets examined
- The transfer agreement: What should it contain?
- Non-compete clause in a business sale: What can you do after a sale?
5. Tax, employees and closing
- How much tax do you pay when you sell your business? (currently in Danish)
- How to inform employees about a sale — without panic
6. Special situations
Some business sales don't follow the straight line. If you're only selling part of the business, or it's time for a generational transfer, different considerations apply.
- Selling part of your business: How a partial sale works
- Generational transfer: How to hand over the business to the next generation
- Selling your business as a private individual: what you need to know without a registration number (currently in Danish)
Why use virksomhedssalg.dk to sell your business?
Most Danish platforms for selling a business are built around a broker who runs the process for you — often for a fee that rises with the sale price. We've chosen a different model: you list the business for sale yourself, pay one fixed, transparent amount, and the listing stays active until you mark it as sold yourself — with no commission on the sale price. If your business needs professional negotiation assistance, you can add it at any time via the Advisory & Mediation package, without it being a prerequisite to get started.
Ready to sell your business? Create your listing here, or use our free valuation tool to get a first impression of what the business is worth.
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