Everything you need to know

A self-service marketplace where you sell your business for a one-time fee — no subscription and no commission on the sale price.

Premium costs DKK 999 incl. VAT (reduced price for the rest of 2026), and Premium + Ad Creation costs DKK 1,888 incl. VAT – both one-time payments with no subscription or follow-up invoicing. If you want full advisory and mediation support throughout the process, the price for Advisory & Mediation is agreed individually based on your business's size and complexity.

No. We're a listings platform. You manage the sale and buyer contact yourself. If you'd like personal support, you can add our Advisory package.

No. All packages are one-time payments. There's no automatic renewal and no lock-in.

No, never. You keep 100% of what you sell for, regardless of the price.

Solely from the one-time payment for your listing package, plus optional add-ons like the advertising module and valuation tool.

We're a self-service listing platform – you stay in control of the sale yourself. If you want professional advisory support throughout the sale process and access to mediation, that's available as an add-on through our Advisory & Mediation package.

Yes. The platform covers all five regions — Hovedstaden, Sjælland, Syddanmark, Midtjylland and Nordjylland — so you reach buyers and sellers across the whole country, not just your local area.

SMV is the Danish term for a small or medium-sized enterprise (SME) — under 250 employees and revenue under €50 million. Around 99% of Danish businesses qualify, so yours most likely does too.

Create an account, fill in your listing using our step-by-step form, choose a package and pay. Your listing is then reviewed and activated.

No. You can register as a private individual without a CVR number. If you have one, our lookup tool can fetch your company data automatically.

That's entirely up to you. We generally recommend showing them directly, but you can hide them at any time.

Yes, you can edit the price, description and photos at any time from your dashboard.

It stays active until you mark it as sold yourself. There's no recurring subscription fee, even if the sale process takes longer than expected – every 90 days, you just confirm with one click that it's still for sale.

The listing is archived automatically. You can reactivate it for free at any time.

Yes, with the Premium and Advisory packages you can hide your company's name — only the industry and key figures are shown.

Up to 9 photos per listing.

It depends on your situation and the buyer's preference. In a share deal, the buyer takes over the whole company, including its history; in an asset deal, only the specific assets are transferred. Read more in our knowledge hub under "Acquiring a Business."

Yes, and you can easily run both at the same time. A partnership listing reaches a different audience — people who aren't ready to buy outright, but want to explore whether it could be a fit.

There's no obligation to inform them just because you're exploring your options. The duty to inform and negotiate with employees only arises once there's an actual, concrete business transfer.

Goodwill is the part of the value that isn't directly reflected in the accounts — brand, customer relationships and reputation. It's often the most negotiable part of the price, precisely because it can't be looked up in a spreadsheet.

No. Searching, filtering and contacting sellers is always free.

No, you can browse freely without logging in. You only need an account to save favourites or set up a buyer alert.

Yes — when a seller has chosen to show their contact details, you can message or call them directly, with no middleman.

A saved search that notifies you whenever a new listing matches your criteria.

In a share deal, you take over the entire company, including any liabilities. In an asset deal, you only buy the specific assets — customers, inventory, equipment — without the company's history coming with it.

Yes, to some extent. Due diligence isn't only for large deals — the scope is simply adjusted to the size and complexity of the business.

Yes, use the region filter on the listings page to see listings in your own region — or search nationwide if geography isn't a deciding factor for you.

DKK 1,888 incl. VAT, one-time payment – reduced from DKK 2,599 as a campaign price for the rest of 2026.

DKK 999 incl. VAT, one-time payment – reduced from DKK 1,299 as a campaign price for the rest of 2026.

The price is agreed individually based on your business's size and complexity – book a no-obligation call to get a specific quote.

By card via Stripe. MobilePay Business is being added soon.

Yes, if your listing isn't approved. Once it's live, refunds generally aren't available.

No. The 90-day confirmation is free and takes one click — it's not a renewal you pay for, just a confirmation that the listing is still current.

It's free to create a partnership listing — no subscription, no commission. The listing is active for 1 year and can be renewed for free for as long as you need it.

It depends on revenue, earnings, industry and growth. Use our valuation tool for a quick estimate.

No, it's indicative and based on the figures you enter yourself. It doesn't replace a professional review.

Goodwill is typically added on top of the book value of the business's assets, and it's the part of the price that's most often negotiated, since it's based on judgment rather than a fixed calculation.

In general, business transfers can be exempt from VAT — but it depends on how the deal is structured. Always seek specific advice for your situation.

We recommend one for larger or legally complex business deals, or if the ownership structure is complex. Our templates cover standard situations.

An NDA (non-disclosure agreement) protects sensitive information you share with a potential buyer. Use one as soon as the conversation becomes serious, and before sharing financials, customer lists or other sensitive data.

A letter of intent outlines the overall terms buyer and seller have agreed on — price, structure and timeline — before the costly due diligence process begins. It's generally not binding on the transfer itself.

The purchase agreement is the legally binding document that completes the sale — including warranties, limitation of liability and payment terms. It builds on what was agreed in the letter of intent.

Most deals include a non-compete clause that protects the goodwill the buyer is paying for. Its scope and duration are always negotiable, though.

Yes, both are possible. Debt is typically handled by adjusting the price or letting it stay with the company, while a loss-making history requires you to credibly explain the underlying cause and the forward-looking plan to a buyer.